'Ram Chahe Leela' (English: Ram Loves Leela) is a 2013 song from the film Goliyon Ki Raasleela Ram-Leela directed and composed by Sanjay Leela Bhansali. The song was sung by Bhoomi Trivedi and was written by Siddharth-Garima and was picturised on Priyanka Chopra.

The song is a love balled with lyrics describing the relationship of the two protagonists. Choreographed by Vishnu Deva, the video features Chopra as a notch girl who is performing the song for Ram. The dance sequence is a contemporary mujra with mostly complicated dance steps. Chopra's white costume consisting of a choli and dhoti-skirt was designed bu Anju Modi,

The song and the music video both have received critical acclaim, with critics praising the composition and lyrics, Trivedi vocals, Deva's choreography and Chopra's performance. Commercially, the song topped several charts across India and became one of the most popular songs of the year. The song has also received considerable attention for Chopra's styling and costume.

Production[edit]

'Ram Chahe Leela' is an introductory song of the two protagonists -Ram and Leela, hinting at the dynamics of their relation in the film. The vocals for the song are given by 'Indian Idol' fame Bhoomi Trivedi, while the lyrics are written by Siddharth-Garima. The song is choreographed by Vishnudeva.^[1]

A day after Vijay Sethupathi's 'Seethakaathi' directed by Balaji Tharaneetharan was leaked online, and Sai Pallavi starrer '' directed by Balaji Mohan has also been leaked online by the popular website that hosts pirated copies of films. Despite reports saying that the TFPC (Tamil Film Producers Council) has been taking steps to curb the, new releases have been regularly leaked online. The piracy website is responsible for leaking several big films this year including Rajinikanth's '2.0' and Aamir Khan's 'Thugs of Hindostan'. There have also been recent allegations that TFPC president Vishal is having a share in the.

Sanjay Leela Bhansali approached Aishwarya Rai and Priyanka Chopra for an item number in his film at the same time. Media reported that Rai was offered a song named 'Thappad Se Dar Nahi Lagta, Pyaar Se Dar Lagtaa Hai', which was meant to be her comeback to films after a long hiatus. However, Rai did not approve the lyrics of the song which were similar to a dialogue of Salman Khan's 2010 film Dabangg. Rai asked Bhansali to change the lyrics. However, Bhansali offered Chopra a song with the changed lyrics, which she accepted. Deccan Chronicle published 'Bhansali is known to approach more than one actor for any project. While he discussed the song with Aishwarya, Priyanka was also kept in the loop and was offered a song in the film for the same situation. However, the reasons of Chopra being given a different remained unknown.'^[2]

The production cost of the song was reported to be Rs 6 crore. The costume was designed by Anju Modi, who also did the costumes for the film. For filming the song over 2,500 candles were lit on the set.^[3]

Reception[edit]

The song received acclaim from music critics, who praised the song and Trivedi's vocals, describing it as one of the highlights from the album. Rediff.com wrote 'The album starts on a smash note with the title song Ram Chahe Leela, which gives the kind of kick-start that a high adrenaline love story that Ram-Leela warranted. A good fusion number that brings on Western elements into Indian folk and classical.'^[4]Indo-Asian News Service gave a positive response to the song and praised Trivedi's vocals writing 'Bhoomi Trivedi's rustic voice definitely suits the genre. It is an unusual item song, but the regional flavour adds to its magic.'^[5]Koimoi declared it as a 'laudable product' noting 'It takes a few hears to sync the latent beauty of the composition that uses singer Bhoomi Trivedi’s voice confidently. The hint of rock flavor works well when laid against the background of heavy background arrangement!'^[6]Yahoo! India described the song as the highlight dance number, which adds to the narrative. The review also praised its fast paced beats, musical arrangements ( fusion of Gujarati folk and western) and simple Hindi-English lyrics and wrote that 'Tridevi shows her class with an excellent rendition.'^[7]Mumbai Mirror wrote 'Bhoomi Trivedi is terrific in the racy, part-rock partfolk Ram Chaahe Leela. A mean bassline and taut drums are set against synth notes, while the chorus is cleverly styled as a Bhajanlike chant.'^[8]

The video received more than 18 million views after its release.^[1] The song has topped various charts across India.^[9] Currently, the full video song has over 122 millions views on YouTube.

Accolades[edit]

References[edit]

1. ^ ^ab'Priyanka Chopra's 'Ram-Leela' item song 'Ram Chahe Leela' gets 5 million views'. Indianexpress.com. 12 November 2013. Retrieved 13 June 2015.
2. ^'Did Aishwarya Rai opt out of 'Ram Leela' item song because of Salman 'connection'?'. Deccanchronicle.com. 21 March 2014. Retrieved 13 June 2015.
3. ^'How much did Priyanka Chopra's item song in Ram-Leela cost the unit? - Bollywood News & Gossip, Movie Reviews, Trailers & Videos at'. Bollywoodlife.com. 11 October 2013. Retrieved 13 June 2015.
4. ^'Review: Folk flavour dominates Ram-Leela's music - Rediff.com Movies'. Rediff.com. 12 October 2013. Retrieved 13 June 2015.
5. ^''Ram Leela' Music Review: It's a feast for music lovers'. IBNLive.com. Retrieved 13 June 2015.
6. ^'KoiMoi - Ram-Leela Music Review'. M.koimoi.com. 5 October 2013. Retrieved 13 June 2015.
7. ^'Ram-Leela Music Review - Yahoo Movies India'. In.movies.yahoo.com. 30 November 2013. Retrieved 13 June 2015.
8. ^'Music review: Ram Leela'. Mumbaimirror.com. 17 October 2013. Retrieved 13 June 2015.
9. ^'Priyanka Chopra´s Ram Chahe Leela number - the item song of the year!'. Planetbollywood.com. Retrieved 13 June 2015.
10. ^'Nominations for 4th Big Star Entertainment Awards'. Bollywood Hungama. 12 December 2013. Archived from the original on 16 December 2013. Retrieved 16 December 2013.
11. ^'Mirchi Music Awards 2014 Winners'. Times Of India. Retrieved 4 September 2014.
12. ^'Winners of 9th Renault Star Guild Awards'. Bollywood Hungama. Retrieved 4 September 2014.

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